At Hardworking Packaging LLC (HWP) we help your packaging work harder for your consumers, customers, business & brands. We do this, with a full service, client focused team, dedicated to exceptional research and insights; strategic package & innovation thinking; focused creativity; amazing package design talent; and technical leadership & expertise.
We primarily focus on serving consumer products markets, in all channels, directly with Consumer Product Brands and with the suppliers to those brands (materials, technologies, and design).
Packaging that is working hard for a brand gets noticed at the shelf; creates appeal and desire; communicates relevant, believable "reasons to believe"; helps consumers be and feel successful; drives growth and consumption; can enable new products and categories; and enhances all the business metrics from sales, margin, productivity, customer needs, supply chain needs, through to sustainability goals.
We have phenomenal expertise in identifying opportunities; leading innovation & ideation; assessing how to drive more value; uncovering consumer package insights; translating insights & trends into winning designs; testing concepts; and helping to problem solve and optimize existing solutions. Our clients come to us because we understand consumers, packaging, product needs, technology, the supply chain, and brands.